Archive for the ‘target audience’ Category
We, at Broken Rules, are in the hot phase of continuous user testing. Instead of building a level and hoping that it’s going to work and be fun, we’re building test levels first, to see how some of the ideas work out when played by actual people. Some of the ideas work so well in our minds but when played, prove to lack something. To find this “something”, before it’s too late, we prefer doing user tests.
This is the first time I am responsible for the whole process. Back at Rockstar Vienna the test area was already…
Filed under: target audience, Usability | 3 Comments
Tags: broken rules, play test, rockstar, rockstar vienna, silverback, usability testing, user test
My thoughtful and observant partner in crime was so kind as to send me a link to an interesting TED Talk by Brenda Laurel about her research and development of games that not only appeal to young girls but also cater to their interests and dreams.
Filed under: Game Design, PC, target audience | Leave a Comment
Tags: computer, female, game boy, gamer, games, gender, issues, male-dominated, pseudo-science, stereotypes, target audience, walkman