Archive for the ‘target audience’ Category

We, at Broken Rules, are in the hot phase of continuous user testing. Instead of building a level and hoping that it’s going to work and be fun, we’re building test levels first, to see how some of the ideas work out when played by actual people. Some of the ideas work so well in our minds but when played, prove to lack something. To find this “something”, before it’s too late, we prefer doing user tests.

This is the first time I am responsible for the whole process. Back at Rockstar Vienna the test area was already…


At the end of February, a mysterious postcard was delivered to my house. It was hand-written (as I would’ve expected from a postcard) and addressed to me. Someone was telling me about her research (about what?) close to a waterside (where?) and if I believed in the feeling of déjà vu. I was also asked to help the writer of the postcard (with what?) and that we would see each other at the end of the month. Signed…see, it was hard to tell because there was no signature. Not a hint of a name. Just a postcard with a beautiful shot of water, handwriting that I could not assign to anyone I know. A mystery. Naturally, I would try to solve it, so I…


A few weeks ago I was asked to give an interview for a German online gaming portal that wanted to take a closer look at the company I am doing level design for and the product we are currently working on. Since it is a casual MMO that comes from an Austrian team the game and the team working on it has become…


While discussing different kinds of sports today with friends following observation was shared: the male athletes tried to beat their own score each time they engaged in their chosen sport, while the female athletes focused on…


Games for Girls

29Mar09

My thoughtful and observant partner in crime was so kind as to send me a link to an interesting TED Talk by Brenda Laurel about her research and development of games that not only appeal to young girls but also cater to their interests and dreams.